Download, follow and text, see what's new at Wow Bao!
- Download our iPhone App
- Follow us on Facebook and Twitter
- Text “buns” to 466622 to receive special offers and "wows"
Copyright © 2011 Lettuce Entertain You Enterprises. All rights reserved.
The underlined and highlighted sentences above are part of the mobile platform. Mocapay was the company that made and installed Wow Bao's mobile platform because of ease of installation and and the fore go of any expensive hardware upgrades. The mobile application allows customers to order and pay for their food with their cellular phones and receive special offers in real time. As you see above you can text into the service to receive special offers. Once you do that you are signed up, and will continue to receive texts from Wow Bao until you text them "stop."
The conversions into sales that the mobile platform has accomplished thus far are very good. 24 percent redemption rate with a $10 average check on their VIP Comp Cards. If we new how many they sent out we'd be able to see how much money it brought in. Still 24 percent is many many times higher than any print ad or direct mailing.
Its hard to ignore the era in which we are going into, the mobile era. Developing mobile apps and platforms has transformed how conduct business. By 2014 142.1 million consumer's, 53.9% of the population will be accessing the internet through mobile browsers.
As added tib bit Starbucks just added Starbucks Card Mobile App for mobile phone payments after a successful 1000 store trial. 6800 Starbucks and 1000 Target operated Starbucks will be adding mobile payments on iPhone, iTouch, and Blackberry.
For all of you Starbucks fans Visit Starbucks Mobile App
By Geoff Alexander, Managing Partner, Wow Bao
January 18, 2011
http://wowbao.com/
Jonathan Berksfsky Blog
ReplyDeleteStarbucks Mobil App is one of the greatest technology Mobile phone has .I think what Starbucks is doing by adapting the new phone technology will generate more sales revenue and increase the Starbucks loyal customers, because customers will be getting more discount, coupons, and free gift on their birthday via email or through the social media. I think Starbucks has the right idea because most people would charge their Mobil App one time by using any credit card for any amount they want to be used for Starbucks products purchase. The advantage of Mobil app is the convenience of not having to carry cash or credit cards .For the Starbucks coffee lovers this will be the way to go.